Happy customers are the best marketers a business can get. They are also the worst enemies a business will ever encounter. A happy customer cannot resist the urge to spread the word about his or her experience doing business with you while a dissatisfied customer will tear your company apart. The increased sales caused by the former and the cost of repairing the latter should provide any business with sufficient incentive to do things right.

What we do is ensure that your customers fall into the first category. There are three basic guidelines as to how this is done:

  • Customer experience has to synchronize with expectations. A mismatch between the two affects revenue streams and business volume and leads to lower profitability.
  • A fixed percentage against sales profit should be allocated to marketing activities. That percentage decreases as the business establishes itself on the market. We want to stress the dangers of defining marketing activities as advertising, as advertisers tend to upset the consumer expectation/experience balance by going overboard in the development of promotional materials and drain the marketing budget.
  • Capacity dictates business growth, not the other way around. There are countless examples of businesses that have gone under by attracting too many customers too quickly without having the capacity or resources to manage the situation.

These guidelines apply to business-to-business (B2B), business-to-consumer (B2C), software-as-a-service (SaaS) and even government operations. The difference between business and government is that government calls operating revenue taxes, operating expenses government expenditures, operational growth GDP growth and customer satisfaction voter confidence.

We are proud to be a part of the EU Commission-funded PlanetData (click on Iceland) project, where we serve as evaluators.

 

 

Launching February 8 2012, Iceland take a step toward leadership in green data warehousing. Utilizing Iceland's ample renewable energy resources, geothermal and hydroelectric energy, Verne Global says it is on the verge of opening a "100% carbon neutral" data center before the end of this year.

Located near the international airport at Keflavik, the facility is centrally located 41 ms from New York and 20 ms from London and Paris. In addition to being fitted with modular data centers 500 square meters large, customers have physical security, uninterrupted power supply, cooling, and other services. This is a cost-cutting/go-green competitive advantage that market research firms should consider.

Competing successfully in the international market relies on effective market research and understanding of what is happening on our planet. There are many what-ifs out there right now and a great deal of uncertainty. Add to that the speed at which matters are moving and what you’re looking at is a marketing strategy likely to be obsolete before the promotional campaign even begins.

Our mission is to help position your products or services in the marketplace so that you become immune to global economic fluctuation. We accomplish that through sharp insight into world affairs, advanced data modeling and close contact with other marketing-oriented firms.