IceStat projects

CLIENT CONFIDENTIALITY

Because of the sensitive work we do, we do not provide a list of current clients or projects unless we require direct third party involvement. Such involvement is primarily technology oriented and client specific and we only operate with firms we completely trust. Third party contractors are bound by non-disclosure agreements and receive very limited information as to the strategies involved. Discretion is vitally important in a small market like Iceland where social connections between personnel of competing firms extend in all directions. A leak can completely disrupt out strategies and we do not allow that to happen.

Once you become a client, nothing about you or your company will ever be shared. We may list you as a former client once the strategy developed has run its course, but no materials generated will be used for the benefit of a competitor that may recruit our services. Once a project is completed, client-specific information is removed from our computers and databases. For that reason, each case is approached from scratch. The only exception is that of macroeconomic and financial report data that is publicly available and reused to expedite analysis. The client-specific angle, however, is removes to prevent accidental inclusion in reports and strategic models.

MARKET INSIGHTS 2012

FEBRUARY

Our January Insights stated that '[d]espite the economic situation, last year we saw a rise in sales - practically across the board - and the general feeling in the marketing community is that this year will be great'. Kantar Retail published its US, UK, Europe and Global Top 50 Retailer lists recently, where that statement is supported:

"Retail growth was steady in 2011; and it was a successful year for retailers that were able to effectively control costs and boost profits. Despite high fuel prices and slow improvements in the job market, spending intentions improved and consumer confidence eventually revived."

The January Insights continued: "We expect the EU crisis to escalate with possible fragmentation of the union, the US to bounce back with a vengeance, China to experience economic growth contraction and Russia to go into turmoil."

"[C]ompanies and banks have abandoned the idea that a euro is a euro, wherever it is kept in the eurozone." Guardian Editorial

"The escalation of Europe’s debt crisis ... cast dark clouds over Russia’s economy ... accelerated by political instability." Allto University

Tokyo	Beijing	New Delhi	Brussels	London	- Reykjavik -	New York	Chicago	Denver	Los Angeles


CLIENT CONFIDENTIALITY Because of the sensitive work we do, we do not provide a list of current clients or projects unless we require direct third party involvement. Such involvement is primarily technology oriented and client specific and we only operate with firms we completely trust. Third party contractors are bound by non-disclosure agreements and receive very limited information as to the strategies involved. Discretion is vitally important in a small market like Iceland where social connections between personnel of competing firms extend in all directions. A leak can completely disrupt out strategies and we do not allow that to happen. Once you become a client, nothing about you or your company will ever be shared. We may list you as a former client once the strategy developed has run its course, but no materials generated will be used for the benefit of a competitor that may recruit our services. Once a project is completed, client-specific information is removed from our computers and databases. For that reason, each case is approached from scratch. The only exception is that of macroeconomic and financial report data that is publicly available and reused to expedite analysis. The client-specific angle, however, is removes to prevent accidental inclusion in reports and strategic models.		MARKET INSIGHTS 2012 FEBRUARY Our January Insights stated that '[d]espite the economic situation, last year we saw a rise in sales - practically across the board - and the general feeling in the marketing community is that this year will be great'. Kantar Retail published its US, UK, Europe and Global Top 50 Retailer lists recently, where that statement is supported: "Retail growth was steady in 2011; and it was a successful year for retailers that were able to effectively control costs and boost profits. Despite high fuel prices and slow improvements in the job market, spending intentions improved and consumer confidence eventually revived." The January Insights continued: "We expect the EU crisis to escalate with possible fragmentation of the union, the US to bounce back with a vengeance, China to experience economic growth contraction and Russia to go into turmoil." "[C]ompanies and banks have abandoned the idea that a euro is a euro, wherever it is kept in the eurozone." Guardian Editorial "The escalation of Europe’s debt crisis ... cast dark clouds over Russia’s economy ... accelerated by political instability." Allto University
CLEARED FOR LISTING

CLIENT CONFIDENTIALITY

MARKET INSIGHTS 2012

CLEARED FOR LISTING