THE BIG PICTURE

Regional analysis is the interaction between nations. While businesses correctly tend to regard countries as markets, they sometimes forget that governments actively compete to increase the national trade balance. That means that some may offer competitive advantages in order to grab a larger slice of the pie.

 

 

 

While quantitative analysis (statistics) forms the backbone of regional analysis, qualitative analysis (news and public discussion) sheds insight into what a country or economic region is likely to do next and why. In order for this kind of analysis to be effective, it needs to be approached with the business as the central point and extended outward. Three decades ago, very few expected China to become the active consumer market it is today. Those that did foresee it made fortunes by positioning themselves there before the economy took off and are now reaping the rewards. The risks involved in entering that 1.4 billion consumer market were minimized through regional analysis.

We go through an enormous amount of reports on a weekly basis to keep track of threats and opportunities for specific sectors. There are so many reports out there that agree on certain points but conflict on others. In order to get a clear picture of what is really going on, we check key indicators to see whether a market is moving in one direction or another and determine how governments and legislators are most likely to react. No business should base its strategy on a single report or a single source, which is why we provide a summary of many with our own take on the situation.

BIG DATA

IceStat grew out of the first big data enterprise in Iceland. The big data platform was centered around a common metrics database that enabled automated model construction using all data available in the system, including statistical, financial, economic, social, meteorological, biological and environmental information. Equipped with data relays, it was capable of wiring the entire economy together from the source level upward. In March 2006, that system presented a dark outlook for the Icelandic economy which eventually led to the October 2008 collapse. Knowing what was to come enabled us to position clients perfectly to not only endure but profit from the crash, thereby preventing layoffs by defending jobs.

"We all know cool things come from Iceland, and one of the best is Snorri. It's been a great pleasure to work with Snorri on a variety of initiatives this year that are pushing the boundaries of the intersection between "big data", marketing intelligence, mobile technology, and global finance. He is as smart as they come, a great visionary, and a wonderfully charismatic leader. He is truly one of a kind and I look forward to working with him for years to come!” Leonard Murphy, Board of Advisors, Kontrol, December 6, 2011

Our extensive experience with Big Data enables us to serve as evaluator for the EU Commission-funded PlanetData initiative.


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