SERVICE DESCRIPTION
The objective is to make the most of changes in the economic environment and also to defend your business against future economic shocks. Regional analysis is approached very similarly to sector analysis except it looks at the big waves that move the business tides. External trade, currency strength and consumer market profile are key indicators. The study of ripple - or domino - effects is a major component of our regional analysis approach and simplifies long-term strategic risk-management.
As with sector analysis, a region has to be compared with other regions in order to extract actual conditions. Financial and economic stability and consumer market conditions provide the keys that unlock future revenue growth. We place emphasis on residual income and credit pressure on households as these two determine consumer market activity.
PROCESS
External situation and Quantitative analysis explore the conditions of the sector with greater weight placed on changes in the target audience and the regulative, political and legislative frameworks, economic impact on the sector, external trade activity and overall market conditions than in sector analysis.
Qualitative analysis occurs in parallel and forms the basis for financial and economic stability assessments, which receive considerable attention. External trade, government budget allocations and corporate, household and national debt play a significant role (same method was used to predict Iceland's danger of collapse back in March 2006). The resulting Regional Analysis consolidates the information into a strategic outline used for strategic growth strategies. This service is often coupled with Customer profiling, Competitive analysis and Sector analysis.
WORKFLOW & TIMELINE
