SERVICE DESCRIPTION

The objective is to generate an executable plan to establish your company, brand, product or service quickly on the market and make sure you can sustain the increased business volume. Moving too quickly forward can create problems, especially if business volume increases beyond capacity levels. These two have to be synchronized and planned for. We aim for realistic scenarios ranked by Probable, Expected and Possible. The tactical plan, time schedule and profitability aspects provide a clear guide that greatly maximizes return on the marketing investment.

Successful short-term planning requires us to have access to data from within your company. As sensitive data is involved, part of that process is usually carried out at client premises.

PROCESS

Internal situation analysis identifies your core revenue streams and expenses. These can be pricing, promotions, human resources, patents, market position or emerging technology. External situation analysis looks at the market environment specific to the project. The objective may be to gain market share or seek investment. In both cases, a solid take on the market is essential.

Market positioning consolidates the information to formulate a strategy that synchronizes internal and external variables for maximum marketing campaign impact. Since short-term strategies are usually deployed by smaller firms seeking a capital injection, marketing budget has to be maximized.

This service is often coupled with Customer profiling, Competitive analysis and Sector analysis.